Many academic institutions are actively supporting their researchers in acquiring ORCID iDs and encouraging their use in their publishing. A few are listed below. As of Jan. 1, 2016, 200 systems have integrated ORCID iDs.
Bohannon, John. Publishers embrace scheme to end name confusion, Science, Jan. 15, 2016, 213, DOI: http://dx.doi.org/10.1126/science.351.6270.213
Reimer, T. Your name is not good enough: introducing the ORCID researcher identifier at Imperial College London, Insights, 2015, 28(3), 76–82; DOI: http://dx.doi.org/10.1629/uksg.268 March 4, 2016
Thomas, Wm. Joseph, Barbara Chen & Gail Clement. ORCID identifiers: planned and potential uses by associations, publishers, and librarians, The Serials Librarian, 2015, 68(1-4), 332–341, DOI: http://dx.doi.org/10.1080/0361526X.2015.1017713
Many publishers and scholarly associations have integrated ORCID into their workflow or have made the commitment to do so. Some 3000 journals currently collect ORCID IDs at submission.
Integrating organizations (some still in progress) include: