Marketing Principles

Click on COMPANY PROFILE in right column.

To find detailed company information including a SWOT analysis, select Company Name, enter the name and click submit. Then select Keywords, choose “Search Whole report” from the drop down menu and enter Marketline. Click submit and when the results appear click on View.

Industry reports. Search by company name or industry/product.

Provides access to private and public U.S. and international company data and industry profiles. Mergent Online will log a user off after 15 minutes of no activity. If you experience time-out issues, please log-in using EagleVPN.

Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, food & drink, transportation and finance. The focus of the reports is on market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. For academic use only.

Includes reports from several market research firms covering service industries, consumer goods, demographics, food and beverage, heavy industry, life science, public sector and technology and media. For academic use only.

Provides quantitative data on media, business, finance, politics, and more.

RKMA Market Research Handbooks on Sports Marketing; Restaurant, Food & Beverage; Business-to-Business Marketing; Consumer Marketing; Consumer Use of The Internet; International Consumer Markets; Travel & Tourism; Leisure Market; Consumer Behavior; Entertainment; Media & Advertising; Healthcare; and Retail Business.

Articles from business magazines, scholarly journals and trade publications.