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Marketing Principles

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Selected Library Resources

Company Information

Industry Information

Market Research Reports & Data

Articles

Other Resources

Search Tips

  • Check the date to see how current the information is.
  • Use synonyms i.e. price - cost
  • Expand your terms if necessary (i.e. pets instead of dogs)
  • Try searching by product name, company name and/or product category (i.e. Fritos, Frito-Lay, salty snacks)
  • When searching by company name leave off Co. and Inc.

Subject Librarian

Sonia Ensins's picture
Sonia Ensins
Contact:
O'Neill Library 311
Boston College
617/552-2414
sonia.ensins@bc.edu