This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.
U.S. market research reports covering a variety of sectors. Reports include market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
For academic use only.
Reports from market research firms covering service industries, consumer goods, demographics, food and beverage, heavy industry, life science, public sector, and technology and media.
For academic use only.
Articles from peer reviewed journals and business periodicals, company reports, industry reports, market research reports, company profiles, and cases.
Industry reports which include competitive landscape, supply chain, statistics, key facts, SWOT analyses, and issues facing the industry. Includes United States, China, and global industries.
Public and private company and industry information including extensive financial data, S&P Industry Surveys, and Stock Reports. Covers most recent 5 years.
Log on with your BC username & password Gartner is a leading research and analysis advisor company that provides reports on the Information Technology industry and IT products, as well as forecasting trends in various Information Technology areas.
Senior Liaison Librarian for Carroll School of Management
