This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.
Mintel provides market research reports covering the US and European marketplace. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
Includes reports from several market research firms covering service industries, consumer goods, demographics, food and beverage, heavy industry, life science, public sector and technology and media. For academic use only.