Marketing & Advertising: Market Research & Industry Surveys
This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.
This link will bring you to the BC Agora Portal. Log on with your username & password and you will be given access to Gartner.
Gartner is a leading research and analysis advisor company that provides reports on the Information Technology industry and IT products, as well as forecasting trends in various Information Technology areas.
Market Research Reports
Boston College Librariessubscribe to several market research and industry databases.
Mintel provides market research reports covering the US and European marketplace. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Must register with BC email.