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Marketing & Advertising


Market Research & Industry Surveys

This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.

Market Research Reports

Market Research Data

Statista is a searchable database of statistics on a wide range of topics,

Look at the Data & Statistics  portal for  tips on finding various data sources. See some of the Business and Economics data sources that are  listed in the Finding Data Research Guide.

IT Market Research Reports

Reference Librarian

Sonia Ensins
O'Neill Library 311
Boston College