Advertising & Public Relations

(O’Neill Reference HF5803 .A38 2003) Provides historic surveys of leading agencies and advertisers, brand and market histories, profiles of influential men and women in advertising, overviews or advertising in different countries, and issues in the field.

(O'Neill Library HD59.E48 2005 Reference) This two-volume print encyclopedia offers articles on key functions, practices, theories and models of public relations, as well as the history, key practitioners and terminology of the field.

(O'Neill Reference HF5415.B273 1998) From ABC analysis to Z-test, this 1998 print dictionary defines long-standing and newly emerged terms in the fields of marketing and advertising.

Presents an overview of advertising practice from three perspectives: the advertiser, the consumer, and society at large. Also includes links to other articles about advertising in the encyclopedia.

Overview article looks at the nature and image of public relations, its history in the United States and other parts of the world, approaches to research on public relations, and the future of the discipline. Also includes links to other articles on aspects of public relations.

(O'Neill Reference HF5803.W54 1993) Includes more than 5,000 concise definitions of advertising, marketing and communications terms. Industry and trade acronyms and abbreviations are explained in full.

These two print volumes present information on advertising conditions in 24 different countries, covering such topics as economic and demographic trends, media, legal and regulatory issues, industry structure, and others.