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Advertising & Public Relations


Finding Advertising & PR Articles

This guide describes some of the major print and electronic resources for the scholarly study of advertising and public relations.

Key Article Databases

The following databases are the best sources for scholarly articles on advertising and public relations. Communication & Mass Media Complete and Business Source Complete (as well as LexisNexis, Factiva, and other databases) also include many trade and professional articles on the advertising and public relations industries.