This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.
Annual compilation of reported market share data on companies, products, and services.
2009-present
Print volumes from 1991-2010 (with some gaps) available In O'Neill Library HF5415 .M374.
Mintel provides market research reports covering the US and European marketplace. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
Industry reports which include competitive landscape, supply chain, statistics, key facts, SWOT analyses, and issues facing the industry. Includes United States, China, and global industries.
Reports from market research firms covering service industries, consumer goods, demographics, food and beverage, heavy industry, life science, public sector, and technology and media.
For academic use only.
Public and private company and industry information including extensive financial data, S&P Industry Surveys, and Stock Reports. Covers most recent 5 years.
