Mass Observation Online
A searchable collection of British social history material, 1937-1972. The database comprises a complete set (over 2,000) of File Reports, 1937-1972. The range of topics covered includes popular culture (cinema-going, radio and music, and the advent of television); consumerism, branding and fashion (including the rise of department stores and the New Look); sex, marriage, and the family, as well as attitudes to war, politics and America, Russia and Europe. All material is full text searchable.