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Sports Analytics & Economics

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Topic Ideas

Business of sports focuses on hard to find sports data such as valuations of teams, salaries and revenues.

Market Research

Brainstorm more topic ideas via consumer surveys and market research. Start with searching "Professional Sports" or Sports. 

Search String Examples

  • Sports AND "collective bargaining"
  • ("Sports betting" OR "sports gambling") AND "The 1919 Black Sox scandal" 
  • Professional and ("Amateur Sports Protection Act of 1992" OR PAPSA)
  • (NIL OR "Name Image Likeness") AND NCAA AND football 

If you need help crafting a search string for database searches, reach out the librarian. 

Advertising

  • Ambush marketing
  • Athlete endorsements 
  • Consumer Discovery
  • Contingency frameworks
  • Event marketing
  • Investment Climate
  • Licensing and merchandising
  • Market Reports
  • Media rights
  • Sponsorship
  • Sports property

Sports Finance

  • Arbitration
  • Liabilities
  • Nonprofit
  • Private Equity
  • Performance evaluation
  • Player transfers
  • Predictive modeling
  • Salaries
  • Salary determination
  • Sporting Goods (Consumer)
  • Stadium financing (Professional)

Sporting Events

  • America's Cup (Sailing)
  • FINA World Championships (Swimming)
  • Formula 1 Grand Prix
  • ICC Cricket World Cup
  • Paralympic Games
  • SailGP
  • Stanley Cup (Hockey)
  • The Olympics
  • The Super Bowl 
  • The World Cup
  • Tour de France (Cycling)
  • UEFA European Championship (Soccer)
  • US Open (Tennis)
  • Wimbledon (Tennis)
  • World Baseball classic
  • World Triathlon Series (Track & field)

Sports Betting, Gambling & Fantasy

  • Advertising inundation
  • American Gaming Association
  • Black Sox scandal (1919 World Series)
  • Gambling addiction
  • Match-fixing
  • Money line bets
  • Murphy v. NCAA
  • Professional and Amateur Sports Protection Act of 1992 (PAPSA)
  • Prop betting
  • Regulated sports wagering
  • Regulatory arbitrage
  • State-by-state regulation
  • Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA) 

 

A Note on Fantasy Football and Basketball

  • There is a free ESPN API 
  • "Daily fantasy sports" (DFS) platforms like FanDuel and DraftKings do not offer public, free API's.  
  • There is a Fantasy Sports & Gaming Association which creates research reports for members 

Sports Law

  • Antitrust 
  • Collective bargaining
  • Commercial investments
  • Disclosure and transparency
  • Exemption
  • Exploitation
  • Interstate commerce
  • Labor unions
  • Licensing law
  • Name, Image, and likeness (NIL)
  • The reserve clause
  • Title IX

Below are legal databases we recommend.