Guide Scope
This research guide identifies some major resources primarily for courses in marketing and advertising. It includes demographic and general industry sources which focus mostly on the United States, though international sources are also included
Directories of Agencies & Advertisers
- Advertising Redbooks This directory provides information on advertising agencies and companies in the United States and Canada that spend at least $200,000 on advertising. Company entries contain company address, products, advertising expenditures, key personnel and advertising agency. Information on advertising agencies includes clients, specialization, personnel and approximate annual billings.
Directories, Encyclopedias and Websites
Dictionary of Marketing and Advertising. (O'Neill Reference HF5415 .R577)
Contains 5000 entries of frequently used marketing and advertising terms.
Handbook of International Direct Marketing: An essential country-by-country guide and directory. (O'Neill Reference HF5415 .I26 .H36)
Provides guide for planning an international direct marketing campaign.
Marketing: The Encyclopedic Dictionary. (O'Neill Reference HF5412 .M47)
Provides a practical guide to marketing theories. Contains many long encyclopedic articles on various topics.
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Other business & management related questions
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- How do I get a company profile?
- Where can I get a SWOT Analysis of a company?
- Where can I find current news about a company?
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