Getting Started

Advertising Terms from the University of Texas
A comprehensive dictionary of advertising terms.

Dictionary of Marketing and Advertising. (O'Neill Reference HF5415 .R577)
Contains 5000 entries of frequently used marketing and advertising terms.

Handbook of International Direct Marketing: An essential country-by-country guide and directory.O'Neill Reference HF5415 .I26 .H36)
Provides guide for planning an international direct marketing campaign.

Marketing: The Encyclopedic Dictionary. (O'Neill Reference HF5412 .M47)
Provides a practical guide to marketing theories. Contains many long encyclopedic articles on various topics.

Web Marketing Today Information Center
Links to hundreds of articles about marketing a business on the web

Marketer's Portal