This research guide identifies some major resources primarily for courses in marketing and advertising. It includes demographic and general industry sources which focus mostly on the United States, though international sources are also included
Directories of Agencies & Advertisers
Directories, Encyclopedias and Websites
Blackwell's Encyclopedia of Management-Vol IX Marketing - Provides content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.
Handbook of International Direct Marketing: An essential country-by-country guide and directory. (O'Neill Reference HF5415 .I26 .H36)
Provides guide for planning an international direct marketing campaign.
Marketing: The Encyclopedic Dictionary. (O'Neill Reference HF5412 .M47)
Provides a practical guide to marketing theories. Contains many long encyclopedic articles on various topics.