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Marketing & Advertising   Tags: advertising, brands, business/management, marketing  

This research guide identifies major resources in the marketing and advertising fields. It includes demographic and general industry sources which focus primarily on the United States, though international sources are also included.
Last Updated: Mar 27, 2014 URL: http://libguides.bc.edu/marketing Print Guide RSS UpdatesEmail Alerts

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Guide Scope

This research guide identifies some major resources primarily for courses in marketing and advertising. It includes demographic and general industry sources which focus mostly on the United States, though international sources are also included

Directories of Agencies & Advertisers

  • Advertising Redbooks
    This directory provides information on advertising agencies and companies in the United States and Canada that spend at least $200,000 on advertising. Company entries contain company address, products, advertising expenditures, key personnel and advertising agency. Information on advertising agencies includes clients, specialization, personnel and approximate annual billings.

Directories, Encyclopedias and Websites

Blackwell's Encyclopedia of Management-Vol IX Marketing Provides content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

Handbook of International Direct Marketing: An essential country-by-country guide and directory. (O'Neill Reference HF5415 .I26 .H36)
Provides guide for planning an international direct marketing campaign.

Marketing: The Encyclopedic Dictionary
. (O'Neill Reference HF5412 .M47)
Provides a practical guide to marketing theories. Contains many long encyclopedic articles on various topics.

      

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