CO 372: Mass Communication Theory  Tags: communication mass_media  

Check out the research tips on this page, and keep them in mind as you use the specific sources in other parts of this guide to find the information you need.

Information on mass communication and mass communication theory is available not just from the literature of communication studies but from a wide variety of disciplines.

Key sources in the fields of communication, sociology, political science, business, psychology, and others are presented in the pages of this guide. Which ones are right for you will depend on your topic, but productive research usually involves looking in more than one place to find articles, books, and other materials you can use.

These are only a few of the more than 400 databases available to you as BC students. See the full list, by subject, on the online databases page, or ask for help in figuring which ones are best for your project.

Think about how you can break your search topic into different aspects, including:

* forms of media (television, Internet, news, advertising, etc.),
* groups (women, college students, Latino/as, patients, etc.)
* concepts (race, sexuality, marketing, body image, etc.),
* specific theories

Search for these aspects separately or in combination.   

Think of alternative and related terms to use so that you don't miss anything.

The amount of information available to you can be overwhelming, but you don't have to tackle it alone. Whether it's a quick question or an individual consultation, help is available. See Getting Help for more.